ELI MASON ANNOUNCES SITE AND PRODUCT RELAUNCH, SITE-WIDE DISCOUNT TO CELEBRATE NATIONAL MINT JULEP DAY
NASHVILLE, TENNESSEE (May 30, 2017) – Eli Mason, a Nashville-based brand of cocktail mixers and syrups, announces its website and product relaunch today. To celebrate the relaunch as well as National Mint Julep Day, all product on the site will be discounted by 25 percent until 11:59 p.m. on Tuesday, May 30.
Eli Mason was acquired by Franklin-based company MADE SOUTH in February 2017, with the intention to expand the brand’s awareness and distribution across the Southeast and eventually the country. MADE SOUTH founder Chris Thomas was a fan of the product and its quality, and saw the potential to grow its reach within the cocktail mixer market.
Handcrafted in Nashville since 2012, Eli Mason features a line of eight bottled flavor-forward syrups and classically inspired mixers offered year-round, and seasonal syrups for summer and fall. Syrup flavors include Rich Simple, Demerara, Gomme, and Classic Grenadine, with Peach and Spiced simple syrups available seasonally. Mixers include the Old Fashioned Cocktail Mixer and Mint Julep Cocktail Mixer.
The brand has perfected a line of simple syrups that is a go-to for any bartender, home or by profession, looking to build his or her drinks from scratch. Some of the only craft cocktail mixers on the market, Eli Mason’s Old Fashioned and Mint Julep cocktail mixers offer the ability to create high-quality, traditionally Southern cocktails with ease and simplicity at home. These syrups and mixers can also work as a cooking companion to be the secret ingredient in dressings, marinades, desserts and mocktails.
Eli Mason maintains a high standard by sourcing quality ingredients such as pure cane sugar, all-natural acacia powder and fresh product to make its mixers and syrups. Fans of the brand can expect the same product that they know and love, with only subtle changes made to the label and packaging when ordered online.
Chris Thomas, founder of MADE SOUTH, was an admirer of Eli Mason since its debut, and is proud to now help the brand expand its presence in the market.
“As a supporter and curator of Southern goods, I saw an opportunity for the Eli Mason brand to reach a new level,” says Thomas. “The product is really fantastic and I see so much potential in where it can go.”
Eli Mason products are $13.99 per 10-ounce bottle and can be purchased online at www.elimason.com.
ABOUT ELI MASON
Handmade in Nashville, Tennessee, Eli Mason offers a variety of cocktail syrups and mixers that are made with robust and classically inspired flavors and make it possible to create high-quality, traditionally Southern cocktails with ease and simplicity at home. Created in 2012, Eli Mason was the first to offer a premium classic Old Fashioned mixer, Eli Mason now carries a refreshing Mint Julep mixer to create your favorite Southern cocktails at home. Products can be purchased online or in select stores. For more information, please visit the website, and follow Eli Mason on Facebook, Instagram and Twitter.