CONCACAF Launches "Let’s Live in a State of GOAL!" CSR Campaign Ahead of 2017 Gold Cup Kick-Off
Efforts focus on raising awareness about diversity, acceptance, inclusion, and respect through action and partnership with community organizations and key stakeholders
Miami (Wednesday, July 5, 2017) – The Confederation of North, Central America and Caribbean Association Football (CONCACAF) announced today the "Let’s Live in a State of GOAL!" campaign, a corporate social responsibility program aimed at promoting diversity, acceptance, inclusion, and respect throughout the 2017 CONCACAF Gold Cup, among fans and other members of the football community.
Inspired by the diversity of the communities the Confederation serves, as well as its mission and values, the campaign has been designed to encourage fans to act in, and embrace, a manner that reflects the ideals and passion that the game promotes. To support this initiative, CONCACAF is working with key stakeholders on education and actions focused on promoting acceptance and respect in and around its Gold Cup matches.
"A defining moment in our game is a goal, it unites fans in a celebration of joy and pride, it is a powerful and unique instant where we all share our passion for the game regardless of age, race, gender, sexual orientation, color, religion, national origin, or disability status," said CONCACAF President Victor Montagliani. "Gold Cup fans and the 12 participating teams are a true reflection of the diverse cultures around our region. Our premier competition provides a unique platform to create positive impact in the communities we serve."
The 14th edition of the continental championship will begin Friday, July 7 at Red Bull Arena in the New York-New Jersey metropolitan area. That opening double header features a Group A match-up of perennial Central American rivals, Honduras and Costa Rica and 2000 champion Canada facing newcomer French Guiana. The "Let’s Live in a State of GOAL!” campaign features a range of initiatives meant to inspire fans to experience the Gold Cup in a state of mind that is in line with the unique euphoria of the game’s defining moment – the goal. The program includes multiple pillars designed to promote this state of mind and create an environment in which fans and others at and around the matches can more readily and frequently enjoy the State of GOAL.
Around the matches, the campaign consists of a series of outreach initiatives including football clinics with children and young adults, enhanced by positive messages from participating players and teams. The campaign will feature TV, radio and online messaging that celebrates the culture of football fans, while fostering respect and unity.
In this regard, CONCACAF will join forces with Special Olympics North America and UNICEF Latin America and the Caribbean region to carry out advocacy and communication activities on different platforms to further raise awareness about inclusion.
“Special Olympics is excited to have our athletes included in the events surrounding CONCACAF’s Gold Cup. The “Let’s Live in a State of GOAL!” campaign is aligned with the same goals of our organization: acceptance, inclusion and respect,” said Special Olympics Senior Director of Sports, Greg Epperson. “Utilizing the world’s most popular sport as our vehicle, the unifying and transformative power of sport will be on display both on and off the field.”
"Children and adolescents with disabilities, LGBT, migrant, indigenous and Afro-descendants are exposed to many forms of exclusion, violence and discrimination, denying them the opportunity to lead fulfilling lives," said UNICEF Regional Director for Latin America and the Caribbean region, Maria Cristina Perceval. “We are happy to partner with CONCACAF because thanks to the convening power of football we will be able to reach millions of people with this important message.”
As an integral part of the campaign, the Confederation will hold for the first time ever a series of social initiatives and football clinics, in a joint effort with global and local organizations, as well as host cities to promote the campaign’s core values, while educating through football about the importance of understanding and respecting diversity.
The football clinics will take place throughout the tournament ahead of the 25 matches providing an opportunity in which approximately 600 youth and children of all ages, will learn about core themes while increasing their skillset within the game. The events will allow participants to attend the corresponding match.
Additionally, CONCACAF is partnering with the following organizations to host these football experiences for children: America SCORES, San Francisco 49ers, LA Galaxy Foundation (A Place Called Home), Soccer Without Borders, Special Olympics, streetfootballworld, US Youth Soccer, New Jersey Youth Soccer, Just One Soccer League, The Non-Violence Project, as well as the Greater Cleveland Sports Commission (City of Cleveland Division of Recreation and America SCORES Cleveland), the Dallas Sports Commission, the Nashville Convention & Visitors Corp (NFCY - Nashville FC Ultimate Goal Ministries), and the Tampa Bay Sports Commission (Tampa Police Athletic League).
As a further pillar to the “Let’s Live in a State of GOAL!” campaign, CONCACAF will also launch pre-Gold Cup a wide-ranging stadium experience improvement plan. To execute this pillar, to be announced on the eve of Gold Cup kickoff, CONCACAF has partnered with a wide range of stake holders to create an action plan designed to make the stadium experience more accepting and inclusive, and to improve the fan experience across the board.
2017 Gold Cup
Taking place every two years, the CONCACAF Gold Cup is the official national team championship of the region, which includes North and Central America and the Caribbean. Fourteen stadiums in 13 metropolitan areas across the United States will host the competition to be played from July 7-26, 2017. This year’s event will be broadcast live in the United States on FOX and Univision networks, transmitted on radio in Spanish by the “Fútbol de Primera” network, and broadcast by additional rights partners in countries around the world.
The Confederation of North, Central America and Caribbean Association Football (CONCACAF) is the governing body for soccer in the region, and one of six continental authorities that administer the game along with FIFA. Formed in 1961 from the merger of the Football Confederation of Central America and the Caribbean and the North American Football Confederation, CONCACAF now has 41 member associations, from Canada in the north to Guyana, Suriname and French Guiana on the South American continent. As the administrative body for the region, CONCACAF organizes competitions, offers training courses in technical and administrative aspects of the game, and helps to build football throughout the region. For more information visit www.CONCACAF.com.
About Special Olympics
Special Olympics is a global movement that unleashes the human spirit through the transformative power and joy of sport, every day around the world. We empower people with intellectual disabilities to become accepted and valued members of their communities, which leads to a more respectful and inclusive society for all. Using sports as the catalyst and programming around health and education, Special Olympics is fighting inactivity, injustice, and intolerance. Founded in 1968 by Eunice Kennedy Shriver, the Special Olympics movement has grown to more than 5.7 million athletes and Unified partners in 172 countries. With the support of more than 1.1 million coaches and volunteers, Special Olympics delivers 32 Olympic-type sports and over 111,000 competitions throughout the year. For more information visit www.SpecialOlympics.org.
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
For more information about UNICEF and its work for children visit www.unicef.org.