SOBRO GUEST HOUSE WILL OPEN THIS SEPTEMBER IN DOWNTOWN NASHVILLE
Boutique hotel with virtual front desk will be one of the first of its kind in the hotel industry
(September 6, 2016—Nashville, TN) – A new hotel concept in the heart of downtown Nashville, SoBro Guest House, will blend the services of a boutique hotel with the comforts of home.
SoBro Guest House challenges the longstanding hotel model by offering a virtual front desk and check-in process using today’s mobile technology. Guests are saved the trouble of dealing with front desk and tedious reservation systems, and instead are able to experience the convenience, ease, and privacy of checking-in directly through their device. Guests can make use of a full kitchen and grocery services in every suite, and connect with hotel staff quickly via text or email for any needs during their stay.
SoBro Guest House is located just three blocks from Nashville’s world famous Lower Broadway Entertainment District and within walking distance of all downtown hotspots. Owners Jack and Ann Waddey have partnered with operators Ethan Orley and Philip Welker of Oliver Hospitality (which recently re-developed Knoxville boutique hotel The Oliver in 2011) to execute their vision. SoBro Guest House was created with a broad range of clientele in mind – offerings include increased flexibility and privacy, whole property takeover, convenience for families, and preferred rate options for frequent and business travelers.
“SoBro Guest House prides itself on being a fun alternative to a traditional hotel stay,” says Orley. “We wanted to eliminate the fuss and hassle of longstanding hotel procedures, and are proud to unveil an entirely mobile device-driven hotel experience.”
SoBro Guest House comprises 24 suites, each including a full kitchen, bedroom with king bed, separate living room (with queen sofa-bed), and full bathroom. With an eye towards eclectic style and modern design, SoBro Guest House partnered with Holler Design, a Tennessee-based studio, to envision and create the space. Numerous collaborations with local Nashville makers and creatives brought the space to life including Sideshow Sign Co. (custom signs), Nathan Brown Creative Works (painter and muralist), FLWR Shop, Beau Burgess of Beyond Content Agency (branding and website), Bryan Landscaping, and Micah Kolk Furniture.
Orley and Welker recruited Nashville hospitality veterans Kim Rittenberry and Eric McCaughna (formerly of Hutton Hotel, among others) to spearhead the opening. Acting as General Manager and Assistant General Manager respectively, Rittenberry and McCaughna will lead a team of remote concierges to serve as resources for guests. “While SoBro Guest House will utilize the benefits of technology to make things easier and more efficient, we still place a high value on one of the main tenants of hospitality – having a personal connection with our guests, when they want it, “says Rittenberry. “We look forward to introducing a new kind of hotel experience to Nashville and its visitors.”
AMENITIES AND SERVICES:
· Virtual Front Desk: guests check-in on a mobile device and are given an electronic code for secure keyless room entry.
· In-suite: full kitchen, free Wi-Fi, C.O. Bigelow bath products, Bongo Java whole bean coffee, organic loose leaf tea, bottled water.
· Bedding: each suite has the comfort of a euro-top, king bed, as well as a queen sofa-bed in the living room.
· Daily Housekeeping: service between 9am and 5pm.
· Grocery Program: guests may have their kitchens stocked with a custom grocery list before arrival or at any point during their stay for a $25 service fee.
· Complimentary Self-Parking: each suite includes free parking for one vehicle. Additional paid parking can be found nearby and within walking distance of the hotel.
· Hotel Staff: responsive hotel staff are available for guest needs from 9:00am – 7:00pm; a 24-hour emergency phone number will be provided as well. Each day, guests will receive a text update with local events, weather, traffic reports, and more.
· Dry Cleaning: guests can arrange dry cleaning through Doorstep Drycleaning (they must download the app and schedule a pick-up). After-hours pick-up and delivery is available to the hotel.
Booking at SoBro Guest House is available beginning September 2016. Rates for suites start at $225/night. Guests can check rates, make reservations, and find more information at www.sobroguest.com.
ABOUT THE TEAM:
Oliver Hospitality is a Nashville-based developing and operating company focused on the hotel and food & beverage sectors. Co-founded by Ethan Orley and Philip Welker, Oliver Hospitality thrives on creatively reworking old and new properties into engaging, exciting and thoughtful spaces. In 2010, Orley and Welker renovated, and rebranded the St. Oliver Hotel (an aging hotel in Knoxville, TN) into The Oliver Hotel to great fanfare, including a new library bar and restaurant. Opening in 2016, SoBro Guest House will be Nashville’s newest boutique hotel. In 2017, Orley and Welker will open two additional hotels: the Fairlane Hotel (located in the heart of downtown Nashville) and Hotel Clermont (set in one of Atlanta’s most dynamic and colorful sections of midtown).
Nashvillians Ann and Jack Waddey are co-owners of SoBro Guest House. Jack is a prominent Nashville Patent Attorney and Partner at law firm Waller Landsen Dortch & Davis. Ann operates Waddey Property Management Company, a private real estate management company that invests in and manages commercial and multi-family properties. In addition to their professional endeavors, both Jack and Ann are active in civic and community projects. Ann serves on the Board of St Mary’s Villa and Sister Cities of Nashville, and Jack was a member of the founding Board of the Nashville Entrepreneurial Center.