NEW “65 SOUTH” CONCEPT STORE BY THE GRAND OLE OPRY BRINGS THE SOUTHERN EXPERIENCE TO OPRY MILLS
NASHVILLE, TN (July 15, 2014) – Opry Mills, the largest outlet and value retail shopping destination in Tennessee, has further enhanced its unique brand of shopping with the recent opening of 65 South, a southern lifestyle boutique. This newest addition further complements the already impressive mix of over 200 outlet and value retailers combined with family and dining entertainment available at Opry Mills.
“Opry Mills continues to enhance its shopping experience by growing its unrivaled mix of stores paired with family dining and entertainment options,” said Jad Murphy, general manager at Opry Mills. “This unique new addition is a real coup for Opry Mills, offering shoppers from near and far a variety of Southern edge clothing, as well as styles inspired by some of their favorite Nashville-based music artists.”
65 South, which is now open in front of the Tennessee Treasures children’s play area and set to celebrate with a grand opening on Thursday, July 24 from 3 p.m. – 6 p.m., is everything Nashville represents about music and the Southern lifestyle. It not only features the fashion and accessories to showcase that lifestyle, but also includes items from the iconic Bluebird Café, the hit ABC television series Nashville and, of course, the historic Ryman Auditorium and world-famous Grand Ole Opry.
“65 South celebrates Southern style and our hometown like never before and like nowhere else in the city,” said Kim O’Dell, Director of Retail for the Opry Entertainment Group. “Apparel offerings have been curated utilizing as inspiration points the styles of some of today’s most popular and fashionable country music artists. The result is an apparel line as diverse and broad-ranging as the mix of musical styles you see represented on the country singles charts each week.”
This latest addition will join Opry Mills’ already celebrated collection of market-exclusive retailers, including Bass Pro Shops, The Disney Store Outlet, H&M, True Religion Outlet, Vera Bradley Outlet, Aquarium Restaurant, Rainforest Café and Pepper Palace. Other uniquely Music City offerings include the popular Tennessee Treasures play area and Entertainment Stage.
For more information about Opry Mills’ or for a complete list of retailers, call (615) 514-1000 or visit www.oprymills.com. Opry Mills also may be found on Facebook (www.facebook.com/OpryMills) and on Twitter @shOpryMills.
About Opry Mills
Opry Mills, the largest outlet and value retail shopping destination in Tennessee, features a great collection of fashion forward stores such as Polo Ralph Lauren Factory Store, Coach Factory Store, Cole Haan, Saks Fifth Avenue OFF 5TH, Forever 21, Nike Factory Store, Gap Outlet, Lucky Brand Outlet and Bass Pro Shops, as well as the state’s first locations from The Limited Outlet and H&M. Shoppers can also enjoy quality dining and entertainment options including Rainforest Cafe, Aquarium Restaurant, Dave & Buster’s and Regal Cinemas Opry Mills Stadium 20 & IMAX. Opry Mills’ famous Entertainment Stage and Tennessee Treasures play area further enhance the family shopping experience.
Opry Mills is conveniently located seven miles from downtown Nashville, in Opryland off of Briley Parkway at exit 11, and is within walking distance of the Grand Ole Opry and the 2,800-room Gaylord Opryland Resort and Convention Center. Regular hours are 10 a.m. – 9 p.m. Monday through Saturday and 11 a.m. – 7 p.m. on Sunday. For more information on Opry Mills, please call (615) 514-1000 or visit www.oprymills.com. Opry Mills also may be found on Facebook (www.facebook.com/OpryMills and on Twitter @shOpryMills.
About The Mills, A Simon Company
The Mills®, a part of Simon, offers a unique brand of shopping with a mix of popular name brand outlets, value retailers and full-price stores, plus family-oriented dining and entertainment concepts. The Mills are well-located in major metropolitan markets and many are recognized as leading tourism destinations. Notable properties include Arundel Mills (Baltimore), Gurnee Mills (Chicago), Grapevine Mills (Dallas), Ontario Mills (Los Angeles), Opry Mills (Nashville), Potomac Mills (Washington, DC) and Sawgrass Mills (Ft. Lauderdale/Miami).
Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.