CMT/Hulu/Lionsgate announce joint deal for Season 5
The State of Tennessee, City of Nashville, Nashville Convention & Visitors Corp and Ryman Step Up for Nashville
Fans of Nashville can rejoice – it was announced today that the Lionsgate produced country-music drama has found a new home on CMT and Hulu. Season 5 will continue to be filmed on location in Nashville thanks to the support of the State of Tennessee, the City of Nashville, the Nashville Convention & Visitors Corp and show originator Ryman Hospitality Properties.
“Landing this fifth season of Nashville helps push the show into syndication and allows it to live on for decades. The show has been a terrific marketing tool for the state and our musical heritage. We are also excited to support CMT, a company with real Tennessee roots,” said Tennessee Economic and Community Development Director, Randy Boyd.
The Season 5 commitment from CMT/Hulu and local partners ensures that Nashville will cross the 100 episode mark, giving it an increased value in syndication and ensuring a much longer lifespan for the show worldwide. The show will also continue to air all 5 seasons internationally in over 82 countries. The show has largely been credited with giving the City of Nashville exposure both domestically and worldwide, and the city is on an unprecedented streak of 66 months of tourism growth.
“This is great news for Nashville! Not only will hundreds of film production workers be keeping their jobs, we will also be keeping the greatest advertising tool for Music City that we have ever seen,” said Mayor Megan Barry. “None of this would be possible if it weren’t for the strong outpouring of support from fans all across the globe for the show Nashville. I look forward to welcoming the cast back for season five, and hopefully many more to come.”
Season 5 will be more Tennessee-centered than ever since it will now air new episodes on the Nashville-based CMT who will partner with Hulu for a broader digital reach. The cast, crew, extras and hundreds of businesses that rely on the show will continue to be able to call Tennessee home thanks to the support of the City, State and Ryman Hospitality Properties. The production employs over 500 full-time Tennessee residents each Season and spends a combined $45 million on local cast, crew, goods and services.
“The partnership forged with Hulu and CMT represents the best of both worlds for Nashville, and we are thrilled to have played a role in bringing it to fruition,” said Colin Reed, Chairman and CEO of Ryman Hospitality Properties. “Nashville has been a driving force for tourism to our city and state since its inception, and Season Five will continue that momentum by allowing millions of people around the world to get a glimpse of what goes on in Nashville that makes it different from anywhere else on the planet they could visit. I’d like to thank our partners at the Nashville CVC, the City of Nashville and the State of Tennessee for their continued investment in the show and Tennessee’s growing tourism industry.”
It was only a few short weeks ago that ABC decided to pull the plug on Nashville, but fans of the show refused to let it go away quietly, clamoring for Lionsgate to find a new home for the show. Motivated by a fan-driven “Bring Back Nashville” campaign and a highly anticipated new creative direction led by an Emmy and Oscar winning duo, CMT and Hulu are expected to make Nashville their flagship show.
“The combination of CMT and Hulu is a significant win,” said Butch Spyridon, President and CEO of the Nashville Convention & Visitors Corp. “You have CMT’s experience with original content and Hulu’s format where viewers can binge watch the show whenever they want. The social media demand to bring the show back has been overwhelming, and we are thrilled to be able to get to 100 episodes, which has always been the goal to help give the show longevity in syndication. We are proud to be a partner in supporting the show’s return with incentives –being aired in nearly 100 countries is about the best return on investment your money can buy.”
It took an unprecedented lift from all of the partners – studio, networks, and local entities – to bring the show back from cancellation and it is a testament to the grassroots fan support of the 8 million weekly viewers, many of whom are expected to follow the show to its new home. The total incentive that the CMT/Hulu Season 5 of Nashville will receive is $11 million which includes $8.5 million from the State of Tennessee’s film program, $1 million direct grant from the City of Nashville subject to approval by the Metro Council, $1 million from the NCVC and city’s Event and Marketing Fund, and $500,000 from producer Ryman Hospitality.