Mutual of Omaha's 2013 Aha Moment Tour Seeks Inspirational Stories, One to Become a National TV Spot
Everyday Americans Get Chance at Thirty Seconds of Fame
OMAHA, NE--(Marketwired - Apr 30, 2013) - Mutual of Omaha is taking its popular Aha Moment Tour back on the road this summer, visiting 20 cities to collect real aha moments -- life-changing moments of hope and inspiration -- from real people across America.
Traveling more than 7,300 miles, four crewmembers will tour in a custom built 34-foot Airstream trailer designed as a mobile video recording studio. Participants who share their personal aha moments may be featured in a new 30-second television ad, which will begin airing in spring 2014.
In its three-year run, the tour has captured more than 3,000 people sharing their aha moments, with the videos shared socially and posted to the campaign website at http://www.mutualofomaha.com/aha. Each previous tour culminated in a month-long online public vote to determine which stories will be featured in Mutual of Omaha's nationwide television advertising campaign. Nearly 40 commercials have been produced and aired since the campaign's inception in 2009.
This year's tour will kick off in Sacramento, Calif., May 6-8 and will visit 20 cities in 20 states through early August. The complete tour cities and schedule are as follows:
May 6-8: Sacramento, Calif.
May 13-14: Carson City, Nev.
May 20-21: Santa Fe, New Mexico
May 23-24: Amarillo, Texas
May 28-29: Shreveport, Louis.
June 3-4: Biloxi, Miss.
June 6-7: Pensacola, Fla.
June 10-11: Montgomery, Ala.
June 13-14: Columbus, Ga.
June 18-20: Raleigh-Durham, N.C.
June 24-26: Nashville, Tenn.
July 1-3: Cincinnati, Ohio
July 8-10: Indianapolis, Ind.
July 15-16: Topeka, Kan.
July 18-19: North Platte, Neb.
July 22-23: Fort Collins, Colo.
July 25-26: Laramie, Wyo.
July 29-30: Provo, Utah
August 1-2: Boise, Idaho
August 6-7: Salem, Ore.
Exact tour stop locations in each city can be found at http://www.ahamoment.com/tour, along with the ability to register for a time slot in advance of the stop. Or individuals may simply stop by the trailer from 10 a.m. to 6 p.m. each day to share their moment of inspiration, hope and catalytic change.
The aha moment campaign was created to support Mutual of Omaha's mission to offer insurance, retirement, banking and investment products that can help people insure the possibilities that come with the life changes which often result from aha moments.
Mutual of Omaha kicked off its sponsorship of life's aha moments with a national advertising campaign, a website devoted to aha moments and a robust online community via Facebook, Twitter and various other social networks. The stories collected over the coming months will be shared at http://www.mutualofomaha.com/aha.
Mutual of Omaha, proud sponsor of life's aha moments, is a full-service, multi-line organization providing insurance, retirement, banking and investment products for individuals, businesses and groups throughout the United States. For more information about Mutual of Omaha, visit http://www.mutualofomaha.com.
About Mutual of Omaha
Mutual of Omaha, proud sponsor of life's aha moments(SM), is a full-service, multi-line organization providing insurance, banking and financial products for individuals, businesses and groups throughout the United States. For more information about Mutual of Omaha, visit www.mutualofomaha.com.