LANDMARK ACME BUILDING TO BE TRANSFORMED INTO DOWNTOWN NASHVILLE ENTERTAINMENT CORNERSTONE
Historic Location at City’s Center to Become Multi-Faceted New Venue
Nashville, TN (November 2013) – Tom Morales and primary partners Alan Jackson, Steve Moore, George Boedecker and Nancy Russell plan to revitalize Nashville’s Lower Broad neighborhood with the remodel and repurpose of the iconic Acme Building, which will feature three floors and a rooftop patio, each with its own unique style and special set of offerings that pay tribute to the past, present and future of Nashville. The Acme will elevate and at the same time honor the traditional Nashville "Honky Tonk" experience, providing both tourists and locals a place to eat, drink, listen to music, shop and hang out.
The revitalization of Acme will be a gateway for Lower Broadway, connecting the downtown area with the Riverfront and welcoming visitors from the East Side via the Shelby Street Bridge.
Tom and partners will keep the name, feel and basic layout of Acme the same, honoring the Acme's place on the National Historic Register by renovating it to the required historic standards. The partners are working with Tuck-Hinton, the architects for the Music City Center, Frist Center, and Country Music Hall of Fame, and Crain Constructions for this project. Tom Morales has also worked with Tuck-Hinton on past projects, The Southern Steak & Oyster, 408 Broadway and Loveless Café.
The first floor will provide a modern honky tonk and restaurant for locals and tourists alike, offering gourmet, fast-casual fare with live music, cocktails and local craft beer on tap. The second floor will feature an upscale bar/lounge with craft spirits and lounge seating, providing a space on Broadway where Nashville locals and upscale travelers can go socialize comfortably in the signature inviting hospitality that has made its sister restaurant, The Southern, famous. The third floor will be home to the largest one-level event and music venue on Broadway, hosting pre-programmed music series, catered events and concerts. It will be available yearround for music showcases and event rentals. The fourth floor of the Acme Building will be a rooftop patio that overlooks the entire downtown area, with direct views of Broadway and the Riverfront.
Tom Morales began his journey in the restaurant business over 25 years ago, founding Tomkats catering in 1986, growing it from a backstage concert caterer to a multifaceted food service and event company. TomKats’ catering resume includes over 1200 concerts, festivals like Bonnaroo, LPGA golf events, disaster relief catering as a life support unit for the Army Corps during Hurricane Katrina, and on-location catering services for over 1000 movies. Morales also oversaw the rebranding of the world-famous Loveless Café, is the owner of the award-winning Saffire Restaurant and managing partner/owner of The Southern Steak and Oyster, recently named “Best New Steak House in America” by Esquire Magazine.
Alan Jackson, one of the most successful and respected singer-songwriters in music, is in the elite company of Paul McCartney and John Lennon among songwriters who’ve written more than 20 songs that they’ve recorded and taken to the top of the charts. Jackson has sold nearly 60 million albums worldwide, topped the country singles charts 35 times, and scored more than 50 Top-10 hits. He has written or co-written 24 of his 35 #1 hit singles. Jackson is an 18time ACM Award winner, a 16-time CMA Award recipient, and a two-time Grammy-winning artist whose songwriting has earned him the prestigious ASCAP Founders Award and an induction into the Nashville Songwriters Hall of Fame as a Songwriter/Artist inductee.
Steve Moore, founder of Moore Entertainment, Inc., a prominent Nashville concert promotion and marketing firm since 1992, will serve as marketing, media and financial consultant within the team, as well as an investor in the project. As former CEO of the Country Music Association, Moore’s contribution brought record crowds and revenues to the organization and to the City of Nashville. As a tour promoter, Moore has worked with a variety of artists including, but not limited to: Alan Jackson, Paul McCartney, Brooks and Dunn, Tim and Faith, Michael W. Smith, Sugar Land, Brad Paisley, Rascal Flatts, Keith Urban, Kenny Chesney, Luke Bryan and George Strait.
George B. Boedecker, Jr., is an entrepreneur and humanitarian as well as the principal founder and creative force behind Crocs, Inc., where he served on the board of directors and as their Chief Executive Officer from July 2002 through December 2004. Boedecker’s successes at Crocs culminated with the largest IPO in the history of the shoe industry. Boedecker has also served as the Executive Vice President and Chief Operating Officer of International Sales and Operations for the Quiznos Corporation in Canada. Prior to Quiznos, Boedecker was active with the Domino’s Pizza Corporation, and was responsible for building and operating over 100 Domino’s Pizza outlets in multiple states.
Music industry executive Nancy Russell is a creative consultant and investor. A native of San Diego, Russell was a writer and photographer before moving to Nashville. After founding and helming the most-respected entertainment PR firm in the city, she turned her talents to artist management, working most notably with Alan Jackson, Loretta Lynn and the Broadway-bound musical Coal Miner’s Daughter. Russell was responsible for pairing Jack White with Loretta Lynn for the Grammy-winning landmark album, Van Lear Rose…and she has played a role in the careers of Trisha Yearwood, The Mavericks, Tim McGraw, Brooks & Dunn, Travis Tritt, Levon Helm, Lynyrd Skynyrd, Junior Brown and the H.O.R.D.E. Tour, among many others.