Mayor Announces Unprecedented 60-Month Record-Breaking Streak of Hotel Rooms Sold, Hotel Taxes Collected
Hospitality Industry Continues to Serve as Vital Economic Engine for City; Nashville is Only U.S. City to Sustain Five Years of Record Hotel Room Growth
NASHVILLE – Mayor Megan Barry today announced that Nashville’s hospitality industry has achieved an unprecedented milestone: 60 straight months of year-over-year record number of hotel rooms sold and hotel taxes collected.
Nashville has never achieved a 60-month streak of record tourism growth before. No other Top 50 destination city in the United States has ever reached 60 consecutive months of record growth.
“Exceptional and sustained growth at this level is further validation of Nashville as a top global destination and the appeal of our Music City brand,” Mayor Barry said. “As Nashville’s second-largest industry, hospitality continues to serve as a vital economic engine in the city by creating jobs and generating much-needed revenue. I am thankful for all the men and women who work to promote our city to visitors and make their stays more enjoyable while they are here.”
Based on research by Hendersonville-based STR, the leading global provider of competitive benchmarking, information services and research to the hotel industry, only one other city has gotten close with a 59-month streak that ended in January, 2015, according to Amanda Hite, president and COO of STR.
“In the 28 years STR has been collecting and aggregating hotel data, no other top 50 destination has ever seen demand grow for 60 straight months,” Hite said. “This robust demand has helped drive significant rate growth, which has further helped fuel Nashville’s economy.”
Recent accolades that highlight Nashville as a destination city include:
- Travel + Leisure’s Readers’ Choice Destination of the Year. Runners up were destinations like Charleston, Cuba and Paris.
- Lonely Planet’s Best in Travel 2016 Top Ten City. Nashville was the only U.S. city to make the list that also included Kotor, Montenegro; Quito, Ecuador; and Dublin, Ireland.
- Trip Advisor announced that Nashville showed the greatest increase in popularity among travelers outside the U.S. – a 38 percent year-over year increase in interest among international visitors.
“These recent accolades validate our sustained performance in positioning Nashville as a premier global destination,” said Ken Levitan, board chair of the Nashville Convention & Visitors Corp and co-president of Vector Management. “All our partners in the industry deserve credit for working together, keeping a laser-focus on our Music City brand and staying the course.”
The Nashville Convention & Visitors Corp has strategically positioned the city as a top global destination by:
- Engaging community and government leaders on three strategic plans over the past 12 years.
- Positioning and strengthening the Music City brand in order to compete with other destination cities without having typical assets like beaches, mountains, theme parks or gaming.
- Uniting the hospitality industry, with 1,000 businesses in the Middle Tennessee area who are members of the NCVC.
- Working with Metro government to make investments in the industry, including the Music City Center.
Hospitality is Nashville’s second-largest industry with annual visitor spending generating $5.42 billion, 31 percent of all visitor spending in the state.
For four years in a row, Nashville has been named as a top global destination by a travel magazine or site:
- 2016: Nashville is 1 of 10 cities worldwide and the only US city, to hit Lonely Planet's Top 10 Cities in their Best in Travel 2016 collection.
- 2015:Orbitz named Nashville among its five Best Options for Travelers in 2015; Budget Travel put Nashville on its list of Where to Go in 2015; AFAR included Nashville in its “Where to Go in 2015” series; Nashville was named Destination of the Year: Readers’ Choice by readers of Travel + Leisure.
- 2014:Conde Nast Traveler included Nashville in the list of "Where to Go in 2014: The Destinations You Don't Want to Miss Out On” ; Travel + Leisure named Nashville “One of the Best Places to Travel in 2014” ; and Fodor’s named Nashville in their “Go List 2014”.
- 2013:Yahoo! Travel included Nashville in their list of Destinations to Watch in 2013 around the world and Conde Nast Traveler named Nashville one of the Best Cities To Visit In 2013.
Today’s announcement took place at the Visitor Information Center, operated by the Nashville Convention & Visitors Corp, on Lower Broadway.
The Nashville Convention & Visitors Corp
The mission of the Nashville Convention & Visitors Corp is to maximize the economic contribution of the convention and tourism industry to the community by developing and marketing Nashville as a premier destination. Visit the NCVC’s website at www.visitmusiccity.com, tune in to our internet radio station at www.highway65radio.com, and follow us on social media: